Recent Work

FisherSci.com and FisherHealthcare.com

I'm currently leading user experience design, content strategy, and navigation for the redesign and CMS replatforming of this $1.4 billion/year B2B e-commerce site. 2014-PRESENT

My Role
This responsive project includes redesigns of every main page and feature on Fishersci.com, including the homepage, product category and detail pages, global navigation, search, catalog taxonomy and metadata, transaction and account pages, marketing pages, and more. Due to the size and complexity of this project, I did quite a bit of usability testing. This project also entailed a CMS replatforming and huge content migration.

Site is currently in beta and viewable by invitation only.

 

Fisher Scientific Site Redesign

McGladrey.com

Led user experience and content strategy for this responsive site redesign. McGladrey is the 5th largest accounting and financial consulting firm in the U.S. 2013

My Role
I led a soup-to-nuts redesign that included every page in McGladrey's site—from the homepage to marketing pages and contact forms.

Perhaps the most significant change I made to their site was to design a content tagging strategy that enabled McGladrey authors to publish content dynamically. This dramatically reduced authoring effort. It also enabled filtered navigation on search results and other list pages—making their knowledge leadership content easier to find and publish.

Go to McGladrey.com >

 

 

McGaldrey Redesign

OpenText.com

Led user experience for responsive redesign. OpenText develops content management and other information systems for enterprise companies.

My Role
OpenText's main goal for this site redesign was to reintroduce their brand to the CMS community and help customers understand their complicated product portfolio, which had grown exponentially after a series of acquisitions. My content strategy focused on customer-friendly labeling, simplifying findability, and providing prominence to new and relevant content.

Go to OpenText.com >

OpenText Site Redesign

TimeWarnerCable.com Site Redesign

User experience architect for the redesign of Time Warner Cable's consumer and business websites. APRIL 2012

My Role
As a Sr. User Experience Architect on Time Warner Cable's site redesign, I wireframed the new site's homepage, marketing pages, e-commerce workflows, and features such as account management and parental controls for TV channel blocking, which are used by their TV and Internet customers.

Go to TimeWarnerCable.com >

Life Technologies Site Redesign

Lifetechnologies.com

This 10,000 page content migration and site redesign combined 3 corporate, marketing, and e-commerce sites with more $1 billion/year in revenue into 1 site. NOVEMBER 2011

My Role
I led information architecture, content migration, and CMS web production:

  • Conducted site inventories and audits
  • Developed new global navigation and taxonomy for site
  • Led card sorting and navigation tree testing
  • Worked with marketing stakeholders to create content strategy
  • Led team of web designers in building more than 600 new pages using Adobe's enterprise DAY CMS.

Go to Lifetechnologies.com>

Life Technologies Site Redesign

E-Commerce Product Page Redesign

Created information-rich product pages that are easier to use for the Invitrogen.com e-commerce catalog of 50,000 products ($750 million/year in revenue). DECEMBER 2010

My Role
As user experience lead, I:

  • Created wireframes and annotated interaction designs
  • Created clickable prototypes
  • Conducted in-person and virtual usability tests with customers (including recruiting & eye tracking/heat map testing).

Learn more about this project >

Product Page Redesign

Genome Product Search Tool

Enables scientists to search human, animal & other genomes for DNA-based biotechnology research products ($200 million/year in revenue). APRIL 2011

My Role
As content usability lead, I did:

  • Content inventories and audits
  • Card sorting with customers to determine labeling, nomenclature and information architecture
  • Technical writing and editing
  • Labeling (taxonomy) for faceted navigation and search UIs
  • Wireframing

See a live example from this project >

Human Genome Browser